Algorithms in social media mimic the algorithms in our heads and what our brain processes

Algorithms in social media mimic the algorithms in our heads and what our brain processes.

While you’re scrolling through your feed, you might be thinking of buying some new shoes, for instance. That thought intensifies as you're seeing these ads for new shoes on Facebook, Instagram, and LinkedIn.

Isn’t this an interesting concept? You start to acknowledge the things that you want to have because of the ads you see. This makes the brain become more aware of that product.

The Truth About Social Media Algorithms

This is the same as how social media algorithms work. We know that is what our ideal clients tend to lean into content-wise. The more you become self-aware, the more in favor your marketing will be based on social media algorithms.

Marketing Based on Human Behaviors

Monitoring human behavior makes marketing easier and more successful. Studying how your consumers behave on social media is something that you can take advantage of. Through observations, you can come up with strategies for a better and more successful marketing campaign.

Hiring a Social Media Manager

If you are only using social media for your business and not for personal use, it might be time for you to hire a social media manager. I would want you to always work with somebody that’s in alignment with you, especially in terms of social media trends you can use for your next campaign.

If you don't use social media as a consumer daily, it can be difficult to forecast these upcoming trends. A social media manager can help you with understanding these trends and creating content that are based on these trends, resulting in a more effective marketing strategy.

The Right Time for Hiring

But when is the right time to get a social media manager? Working with somebody who knows what they are doing on certain social media platforms will help you save a lot of time. With this in mind, the best time to hire a social media manager is whenever you need more time to yourself or to your business and less time with understanding consumer behavior on social media.

A good social media manager is aware of social behaviors and understands the way consumers think. They’ll use this knowledge to help you with your marketing strategy.

Social Media Algorithms Aren’t Against You

Keep in mind that this social media algorithm is not working against you. They're also a business, one that you can use as a tool for your own business. Understanding how these algorithms work, especially with the help of a social media manager, allows you to identify steps you can take for better marketing, more clients, and more sales!

Encouraging Client Relationships

Now, you don’t have to spend a lot on ads just to satisfy algorithms or reach out to a wider social media base. The best thing to do is to grow your client following organically. The relationship that you're building with someone on an organic level is always going to be a stronger relationship than paying for ads.

And that’s where we come in. There's always a way for you to grow organically. We can help you do so by looking at your business's Instagram insights, checking the content that's converted for you in the past, and more.

We offer free coaching through Instagram. Several different types of consulting and training packages are also available. Don’t hesitate to contact us!

The Takeaway

Remember, understanding human/consumer behavior is key to a more successful marketing campaign. Focus on it whenever you are running a campaign for your business.