Attracting Clients Through LinkedIn, Instagram, & Facebook
In the vast space of the world wide web, it is a real challenge trying to attract your ideal client. Personally, I take a different type of approach than most other people. I like to focus on the comfort zone of my client and how to expand that comfort zone within their comfort level.
Oftentimes, when we force ourselves to get things done, it can take us longer than expected and we end up pulling our hair out by the end of it.
So, how do you create effective content and attract ideal clients?
Authenticity in your content is a very big factor in growing your platform. It shows how genuine and relatable of an entrepreneur you are. Social media is the go-to place for clients if they want more information about us. The more we can show our authenticity in every piece of our content, the better. The potential clients are then going to revert to us as a resource of information. This traction can lead to a potential client becoming a client of your service.
LinkedIn is great because you can simplify and narrow in on your search. You can simplify by looking into things like location and common likes to specify your searches. The more specific you get with LinkedIn searches, the easier it is to find the clients and connect with the correct people.
As you go on Instagram, I want you to ask yourself these questions:
Are you a brick-and-mortar company?
Do you need to only be looking at specific locations and make sure that your ideal client lives within a certain area?
Are you in the online space?
Does it matter if you're working with people from Sweden or Canada or all over the world?
Are you allowed to work with anyone?
Are you able to stick within that specific location?
Let’s say, for example, you're more of a brick-and-mortar company. I would like to encourage you to do some research around your location and start engaging in those locations. Communicate, connect, and reach out by leaving complimentary comments.
Narrow down your ideal client and figure out who you enjoy engaging with on the platform. That energy will then show up more authentically and would allow you to be you and attract more clients.
Facebook groups are a great place for you to engage and find client pain points. Listen to potential clients discuss different types of topics that maybe you weren't looking at before. You can even test out some of your potential content on your Facebook posts. See if anybody responds well to how you're phrasing it. If it isn't well-received, then think about how you can rephrase it. Try different types of words that describe their pain points or describe the solution in a better way and pivot around that rhetoric.